Just times ago, Amazon revealed it is definitely buying the Whole Foods grocery store chain in a staggering $13. 7 billion all-cash deal.

Now, a patent recently awarded in order to the firm offers a appearance at how Amazon plans in order to stamp out its competition.

The patent details a system that will could prevent customers utilizing a store’s WiFi from visiting rival web sites by blocking access or maybe manipulating them to ‘counter-competitive information, â€? such as a relevant voucher or price comparison.

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Once customers connect to the store¿s WiFi, the system can evaluate the requested content, the patent explains. If it spots something associated with a competitor, a number of ¿control actions¿ could be issued

Once customers connect to the store¿s WiFi, the system can evaluate the requested content, the patent explains. If it spots something associated with a competitor, a number of ¿control actions¿ could be issued

Once clients connect to the store’s Wi-fi, the system can assess the required content, the patent explains. In case it spots something associated along with a competitor, a number associated with ‘control actionsâ€? could be issued

HOW IT WOULD WORK 

According in order to the patent, the ‘retailer personal computer or retailer system, â€? will certainly be able to identify plus evaluate the customer’s requested LINK when connected to the store’s WiFi.

Or, the requests might be route through a service agency system for evaluation.

 Then:

  • The requested URL may be in comparison to URL information associated along with one or more competitors from the retailer
  • One or more entered research terms might be evaluated to figure out whether the consumer is trying to search for an product offered on the market by the retailer

If this is the case, one of many ‘control actions’ may be instated.

Amazon was awarded the obvious, titled Physical Store Online Purchasing Control, on May 30, in accordance to the Washington Post.

And, it aims to prevent clients from engaging in ‘mobile windows shoppingâ€? while they browse 1 of Amazon’s brick-and-mortar stores.

Once customers connect with the store’s Wi-fi, the system can evaluate the particular requested content, the patent describes.

If it spots something linked with a competitor, a amount of ‘control actionsâ€? could become issued.

‘A wide variety associated with various kinds of control actions may become directed as desired in numerous embodiments, â€? the patent describes.

‘For example, entry to competitor (or other requested) information may become blocked.

‘As another example, the particular consumer device (or an linked browser or other application) might be redirected to other content, this kind of as a retailer Web web site.

‘In certain embodiments, a preferred item may be identified plus counter-competitive information (e. g., cost comparison information, a coupon, a deal to match a competitor cost, information associated with complementary items, etc) might be provided to the particular consumer device. â€? ***)

According in order to the patent, the system could alert a sales representative, who are able to then approach and assist that will customer.

Or, the customer can be sent a text information or email.

The patent arrives to light amid Amazon’s current ventures into brick-and-mortar retail.

Earlier this year, the firm unveiled a physical convenience store in downtown Seattle ¿ but it replaces cashiers with the technology found in self-driving cars

Earlier this year, the firm unveiled a physical convenience store in downtown Seattle ¿ but it replaces cashiers with the technology found in self-driving cars

Earlier this year, the particular firm unveiled a physical comfort store in downtown Seattle � but it replaces cashiers along with the technology found in self-driving cars

Just last week, the company revealed its bid for the entire Meals chain, in a deal that’s expected to close in the particular second half this year.

With the acquisition, Amazon will increase its grocery-delivery services to the particular 465 Whole Foods locations throughout North America and the UNITED KINGDOM.

And, earlier this year, the particular firm unveiled a physical comfort store in downtown Seattle � but it replaces cashiers along with the technology found in self-driving cars.

Called ‘Amazon Goâ€? clients your store using an followed app, grab the items these people need, and are able in order to go out without stopping at the register.

The app uses the range of sensors that identify what shoppers take off racks and bills it to their own Amazon account if they {don’t|avoid|may|no longe